The Viewers At Home

For as much of it as Murkins consume, they are astonishingly naive about the technologies of persuasio in which TV specializes, and their own susceptibilities to such technologies. Teenagers used to assure me they were immune to advertizing/propaganda, while solemnly or fiercely protecting their "brand"--Coke, Ford, Coors, Doritos, etc--from the claims of partisans of other brands that their version of the branded thing was in all ways superior, and they in all those ways superior to their antagonists...